Privacy Policy

  1. Introduction

Welcome to Direct Curtains Ltd (“Company,” “we,” “our,” or “us”). Your privacy is important to us, and we are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website www.directcurtainsltd.co.uk(“Website”) or interact with us.

By using our Website, you agree to the practices outlined in this Privacy Policy. If you do not agree, please do not use our services.

  1. What Information We Collect
  1. a) Personal Data You Provide

We may collect the following personal data when you interact with us:

  • Identity Data: Name, email address, phone number, and postal address
  • Payment Data: Payment details for order processing (handled securely by payment processors)
  • Communication Data: Information provided when contacting us (e.g., customer inquiries, feedback)
  1. b) Automatically Collected Data

When you visit our Website, we may automatically collect:

  • Technical Data: IP address, device type, browser type, and version
  • Usage Data: Pages visited, time spent on pages, and interactions with our Website
  • Cookies and Tracking Data: See Section 7: Cookies for more details
  1. How We Use Your Information (Legal Basis for Processing)

Under UK GDPR, we process your data based on the following legal grounds:

Purpose of Processing

Legal Basis (UK GDPR)

Processing and delivering orders

Contractual necessity (Art. 6(1)(b))

Managing customer service inquiries

Legitimate interest (Art. 6(1)(f))

Sending marketing communications (if consented)

Consent (Art. 6(1)(a))

Complying with legal or tax obligations

Legal obligation (Art. 6(1)(c))

You can withdraw marketing consent at any time by clicking “unsubscribe” in emails or contacting us at sales@directcurtainsltd.co.uk

  1. How We Share Your Information

We do not sell or rent your personal data. However, we may share it with:

  • Service Providers: Payment processors, delivery couriers, and IT support services
  • Legal Authorities: When required by law or to protect our rights
  • Business Transfers: In case of a company sale or merger

International Data Transfers (If Applicable)

If your data is transferred outside the UK (e.g., cloud storage providers in the US or EU), we ensure appropriate safeguards such as:

  • UK Government adequacy decisions (for EU/EEA transfers)
  • Standard Contractual Clauses (SCCs) to protect data transfers
  1. How Long We Keep Your Data (Data Retention Policy)

We retain personal data only as long as necessary for the following:

  • Order Records: 6 years (for tax and accounting compliance)
  • Marketing Data: Until you withdraw consent
  • Customer Inquiries: 12 months after resolution

After this period, your data is securely deleted or anonymized.

  1. How We Protect Your Data (Data Security)

We implement industry-standard security measures, including:

  • SSL encryption for online transactions
  • Access controls to limit data handling
  • Regular security audits to prevent breaches

If you suspect a data breach, contact us immediately at

sales@directcurtainsltd.co.uk

  1. Cookies and Tracking Technologies

We use cookies to enhance your browsing experience. You can control cookies through your browser settings.

For more details, visit our [Cookie Policy] (if applicable).

  1. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

Right

Description

Access

Request a copy of your data

Correction

Request updates to inaccurate data

Deletion

Request erasure of data (subject to legal retention requirements)

Objection

Object to certain data processing, such as marketing

Data Portability

Request a copy of your data in a structured format

Withdraw Consent

Opt out of marketing at any time

To exercise these rights, email us at sales@directcurtainsltd.co.uk

  1. Complaints & Contacting the ICO

If you believe we have mishandled your data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Please review it periodically.

  1. Contact Us

If you have any questions, contact us at:

Direct Curtains Ltd

9A Langley High Street, Oldbury, B69 4SN

sales@directcurtainsltd.co.uk